Katlyn Vasquez Mendez
Student Bio:
I have a strong interest in branding, media strategy, and digital marketing. I enjoy understanding how consumers think and using those insights to build campaigns that feel authentic and meaningful. Through my coursework and capstone project, I’ve been developing experience in research, media planning, and strategic thinking. I’m especially interested in roles where I can combine creativity with strategy to help brands grow and connect with their audience.
Passion Statement:
I’m passionate about understanding what truly connects people to a brand and using those insights to create marketing that feels authentic, intentional, and memorable.
Burning Question:
What skills or experiences helped you stand out the most when you were first starting your career in the marketing and advertising industry?
Fields of Interest:
Media, Social Media
Skill Set:
Communication, Creativity, Content Development