Siang-Ting Hsu
Student Bio:
Currently serving as a Media Planner, focused on analyzing data and transforming insights into meaningful strategies. Passionate about media buying and understanding platform performance to optimize campaigns. Enjoys exploring why campaigns succeed, how audiences engage, and how thoughtful planning can drive stronger results.
Passion Statement:
I am passionate about using data and strategy to tell stories that connect with people and drive smart decisions
Burning Question:
What skills or experiences helped you move from entry-level roles into more strategic media planning positions?
What should a new graduate focus on to stand out in media and digital roles today?
What tools or platforms do you use most often in digital media planning?
How do you stay updated in such a fast-changing industry?
Fields of Interest:
Media, Digital
Skill Set:
Research & Data Analysis, Strategic Thinking, Team Collaboration